When it comes to how Islam was spread universally, we hear from many that Islam was spread by sword and bloodshed. However, studying the conduct and manner of all the prophets,  and especially Prophet Muhammad (PBUH&HP), in inviting people to Allah unveils the truth about this issue.  

When one decides to start a revolutionary cultural movement, he/she needs to plan for different aspects of this movement. The most important thing is the message he/she wants to convey to the audience. After that, he/she comes to how to spread this message in a way that can be vastly heard, and then it’s time to discover how the message should be said and conveyed to attract the audience. This is the most primary rule in media studies, and prophets in their era were well-aware of these rules and if they needed help regarding techniques and concepts, they received guidelines from Allah to help them spread their message in the most influential way. 

The messages that prophets were going to convey to people were revealed to them by God Allah. The question ‘“how to spread this message” is discussed as a method of invitation. And the question ‘how to make the words influential’ is discussed under the title of manners of invitation in this article. 

The mission of Prophet Muhammad (PBUH&HP)

Allah (SWT) highlights the mission of His Prophet (PBUH&HP) as follows: 

“O Prophet! Indeed We have sent you as a witness, as a bearer of good news and as a warner. And as a summoner to Allah by His permission, and as a radiant lamp.” (33: 45-46)

In this verse, the Prophet (PBUH&HP) is introduced as a “witness” [1]; a person who is present in his society and observes the problems and challenges of people on one hand, and as a person who has the best capability to testify the truth about Allah, His creation, and the hereafter on the other.   

He has the responsibility to invite people to Allah, inform and remind them of the mercy and blessings of their lord and warn them of what is harmful to them. He, as a “radiant lamp” lightens the path of his people toward prosperity. [1].

The methods

But, has God Allah provided His prophet Prophet ((PBUH&HP) with any methods to help him guide people?

In some verses of the Quran Allah (SWT) provides the Prophet (PBUH&HP) with the following methods: 

“Invite to the way of your Lord with wisdom and good advice and dispute with them in a manner that is best...” (16:125)

  Inviting with wisdom

Using this verse, the first step in inviting people to God Allah is to use correct wisdom and reasoning, and since the mission of the Prophet of Islam (PBUH&HP) is to awaken thoughts and ideas and to flourish rational treasures, the best way to achieve this goal is to use logic and reasoning. [2] This method is mostly used for those intellectual people of the society. 

1- Inviting with good advice

The verse introduces “good advice” as a method for communicating with the audience who have softer hearts. “Good advice” is the method in which good deeds are reminded and expressed in such a way that the listener's heart is softened by hearing that expression and, as a result, surrenders. Therefore, for some audience gentle speech is more effective than logical arguments. [4]

2- Inviting with dispute

However, for a group of audience who are stubborn and have prejudice on their ideas, the Quran suggests the method of dispute and argument in a way that is best. 

The definition of “best despite” can be best understood when recognizing what is a wrong dispute. A wrong dispute or argument as described by Imam Sadiq (AS) is “a disgraceful, immodest argument to deny a right, or to accept a falsehood, as a result of your own intellectual weakness, or to do so as a result of the abuse of a rival's intellectual weakness.” [5] 

Therefore, the best dispute is the one in which both parties listen to each other with the intention of learning from and informing each other, and accepting the truth and justice even if it is against our mindset.

3- Based on awareness

In another verse of the Quran Allah (SWT) Commands His prophet Prophet (PBUH&HP) to: 

“Say, ‘This is my way. I summon to Allah with insight—I and he who follows me. Immaculate is Allah, and I am not one of the polytheists.’” (12:108)
In fact, the Prophet of Islam (PBUH&HP), by the command of GodAllah, determines his religion and method to invite all people to this path out of awareness and insight. The followers of the Prophet (PBUH&HP) must also invite the people to the divine religion with awareness and insight.

The manners of prophet Muhammad (PBUH&HP)

Apart from all the methods that Prophet Muhammad (PBUH&HP) knew them well, it was his manner that attracted people to him and his message. 

Mercy to mankind

As Allah mentions in the Quran, Prophet Muhammad (PBUH&HP) was sent to humanity as a mercy and blessing: 

“We did not send you but as a mercy to all the nations.” (21:107) 

Although the great manner and behavior of Prophet Muhammad (PBUH&HP) has been admired in the Quran [6], the difficulty of his mission in interacting with people has been so great that Allah puts mercy and gentleness in his heart: 

“It is by Allah’s mercy that you are gentle to them; and had you been harsh and hardhearted, they would have surely scattered from around you. So excuse them and plead for forgiveness for them, and consult them in the affairs, and once you are resolved, put your trust in Allah. Indeed Allah loves those who trust in Him.” (3:159)

This verse shows that his kind attitude and his sympathy with people has been one of the main tools he used in inviting people to God.Allah.

From among people

Other absorbing characteristics of Prophet Muhammad (PBUH&HP) are mentioned in another verse of the Quran: 

“There has certainly come to you an apostle from among yourselves. Grievous to him is your distress; he has a deep concern for you, and is   most kind and merciful to the faithful.” (9:128)

The verse emphasizes on the fact that the prophet Prophet (PBUH&HP) was one of the people, not considering himself higher than them. He was a man who was so compassionate to the people, and his mind was all concerned about their problems and their life in this world and in the hereafter. 
Although this verse ends with the phrase that he was kind to faithful people, another verse of the Quran shows that he tried so hard to guide and help the unfaithful. So much that Allah (SWT) told him 

“you are liable to imperil your life [out of distress] that they will not have faith.” (26:3)

In sum, the Prophet of Islam (PBUH&HP) used all correct logical, psychological, scientific, and behavioral methods to invite people to truth and the soul of his merciful invitation still flows all over the world through the hearts of the truth-seekers.

References: 

1. Tabatabaei, M.H, Tafseer-e Al-mizan, http://www.aviny.com/quran/almizan/jeld-16/mizan-17.aspx
2. Jawadi Amoli, Abdulllah, ‘the Prophet of Islam’s Conduct and manner in inviting to truth’, Pasdare-e Eslam Magazine, No. 296, (2007, July)
3. ibid
4. ibid
5. Muhammad-Baqer Majlesi, Bihar al-Anwar , vol.70, p. 402. 
6. The Quran (68:4), Surah Qalam , verse, 4
    

On Dhu al-Hijjah the 18th AH (March 632 CE), Prophet Muhammad (PBUH & HP), while returning from his last pilgrimage of Hajj named “the Farewell Hajj”, stopped at Ghadir Khumm (a pond) to make an announcement to the pilgrims who had accompanied him in the pilgrimage.

Ghadir Khumm was a place where people (who were about 10 thousand in number) from different lands like Iraq, Syria, and Egypt would part ways. But before they do, Gabriel revealed to the Prophet (PBUH & HP) one of the last verses of Quran. The verse is now called the verse of al-Tabligh (propagation):

يَا أَيُّهَا الرَّسُولُ بَلِّغْ مَا أُنزِلَ إِلَيْكَ مِن رَّبِّكَ وَإِن لَّمْ تَفْعَلْ فَمَا بَلَّغْتَ رِسَالَتَهُ وَاللَّهُ يَعْصِمُكَ مِنَ النَّاسِ إِنَّ اللَّهَ لَا يَهْدِي الْقَوْمَ الْكَافِرِينَ

O Messenger! Communicate that which has been sent down to you from your Lord, and if you do not, you will not have communicated His message (the whole message of Islam), and Allah shall protect you from the people. Indeed Allah does not guide the faithless lot. (The Holy Quran 5:67)

After the verse was revealed to the Prophet (PBUH & HP), he ordered the caravan to stop and ordered those who have passed Ghadir Khumm return and wait until those who had not yet arrived there join them. (1)

After performing the noon prayer, the Prophet (PBUH & HP) made a speech that now is one of the most famous speeches of the Prophet known as Ghadir sermon. Zeid ibn Argham, one of the famous companions of the Messenger (PBUH & HP) said:

“Once, the Messenger of Allah (PBUH & HP) made a speech for us near a pond named Ghadir which is between Mecca and Medina. Firstly, he praised Allah and talked about God and then said: ‘O people! I’m only a human and it is possible that the Apostle of my God (The angel of death) comes to me and I shall accept his invitation (my life ends) and I am leaving you al-Thaqalayn (two great things). The first one is the book of Allah (Quran) in which is guidance and light so follow it and hold fast to it.’ he advised us about the Book and encouraged us to follow it. Then the Prophet (PBUH) said: ‘and (the second one is) my close family.  By Allah, I advise you (to follow) my family, By Allah, I advise you (to follow) my family, By Allah, I advise you (to follow) my family’” (2) 

The Hadith above is known as “al-Thaqalayn”. It is one of the most famous Hadiths of the Prophet (PBUH & HP) which indicates that the most important things which the Prophet has left for all Muslims are Quran and the family of the Prophet. 

Bara’ ibn Azib, another famous companion of the Messenger, narrates the continuation of the Hadith: 

“Then the Prophet raised Ali’s hand (so that all people can see it) and said: ‘don’t you know that I am more deserved to the leadership of the believers than themselves?’. People said: ‘yes, we know’. The Prophet said again: ‘don’t you know that I am more deserved to be the leader of every believer than themselves?’. People said: ‘yes, we know’. Then the Prophet said: ‘anyone whose Mawla is me, then Ali is his Mawla. O God! Be friends with his friends and be enemy of his enemies’. Then, Umar ibn Khattab (the second Caliph) met Ali and told him:

‘Congratulations to you, Congratulations to you, you just got the Mawla of every believer, men or women’” 

Arna’oot, one of the most important religious Sunni researchers admits that this historical record is right and trustable. (3)

What does the word “Mawla” mean?

The word “Mawla” in Arabic language has lots of meanings. Shias and Sunnis disagree on the meaning of the word used in this hadith. 

Sunni viewpoint 

Sunni scholars mostly refuse to believe that the word “Mawla”, used in the Hadith, means “Leader” or “Prior in making decisions for somebody”. They rather suggest it means “friend or helper”. They argue that this word is never used in this meaning (Leader). 

Shiite viewpoint 

Shiites, in reply to Sunni scholars, say that this world have actually been used in this meaning (“the prior”) and some Sunni scholars have admitted that. (4) also, some experts in Arab literature admitted so too like Ghiyath Barghuth, Ajjaj (5), Yahya ibn Ziad al-Farra, Akhfash and so forth. (6)

To prove that the word Mawla in this Hadith means “Leader” and not “friend”, there are many evidences but we mention just one in this text. 

The congratulation of Umar ibn Khattab:

The congratulation of Umar ibn Khattab can be a good evidence to prove that “Mawla” here doesn’t mean “friend”. Because, as we said before, Umar says: “Congratulations to you, you just got the Mawla of every believer, men or women” while Imam Ali was the friend of every believer before the Ghadir event, and it doesn’t make sense that he just got the friend of believers in there. 

Ghazali, one of the most important reflective Sunni scholars in this regard, says:

“(After the sermon) Umar said: ‘Congratulations O Aba al-Hassan (Imam Ali (AS) ), you just got my friend and every believer’s friend’. So this shows submission and satisfaction (that Imam Ali is the successor of the Prophet) but after this event, due to his desire and love for power, he made himself Caliph and leader” (7) 

Revelation of the Ikmal verse

People had not scattered yet, when Gabriel one more time came to the Prophet and revealed another verse to him:

الْيَوْمَ يَئِسَ الَّذِينَ كَفَرُوا مِن دِينِكُمْ فَلَا تَخْشَوْهُمْ وَاخْشَوْنِ الْيَوْمَ أَكْمَلْتُ لَكُمْ دِينَكُمْ وَأَتْمَمْتُ عَلَيْكُمْ نِعْمَتِي وَرَضِيتُ لَكُمُ الْإِسْلَامَ دِينًا

Today the faithless have despaired of your religion. So do not fear them, but fear Me. Today I have perfected your religion for you, and I have completed My blessing upon you, and I have approved Islam as your religion.

The narrators of the Hadith 

The Hadith is that which is frequently narrated by different people and historians that no one can deny its authenticity. 

The family of the Prophet i.e. Imam Ali himself, Lady Fatima, Imam Hassan and Imam Hussain are among the narrators of this Hadith. Also many of the companions of the Messenger narrated this Hadith. Kattani, one of the Sunni scholars, says that about 30 companions of the Prophet narrated this story including: Umar ibn Khattab, Zeid ibn Argham, Abi Hurairah, Sa’d ibn Waghas and etc. (8) 

Due to this fact that this Hadith is so frequently narrated, it is called “Mutavatir”, meaning that this Hadith is undeniable. 

Eid al-Ghadir

Shi'as have always regarded the Day of Ghadir as one of the greatest Eids and this day is known to them as Eid al-Ghadir. Imam Sadiq (AS) says that the Eid al-Ghadir is the greatest Eid of Allah. Its name in skies is “the day of Promise” and in the earth “the day of Covenant”. (9)
Shiites believe that this day was the day that Imam Ali (AS), our first Imam, was officially announced to be the successor of the Prophet (PBUH & HP). So this day is a great holiday for them and fasting in it is so recommended. In this day, Shiites go to the house of Seyyed people -the descendants of Imam Ali and Lady Fatimah- and congratulate them. In return, Seyyed people give them gifts. It is highly recommended to conduct parties in this day and give food to the needy ones.

For more information about Ghadir Khumm, you can read the book al-Ghadir, by Allamah al-Amini (Arabic). 

Resources 

1. At-Tafsir, al-Ayyashi, vol.1, Pg.332 
2. Sahih al-Muslim, vol.4, Pg.1873
3. Musnad ibn Hanbal, published by ar-Risalah, vol.30, Pg.430
4. Sharh al-Maqasid, al-Taftazani, vol.5, Pg.273
5. Al-Shfi, Sharif al-Murtaza, vol.2,  Pg.270
6. At-Tafsir al-Kabir, Fakhr ad-Din ar-Razi, vol.29, Pg.227
7. Sir al-A’lamin, al-Ghazali, vol.1, Pg.18
8. Nazm al-Mutanathir, al-Kattani, vol.1, Pg.194
9. Vasa’il ash-Shiah, Sheik Hurr al-A’meli, vol.5, Pg.224